A funnel agency hired an AI employee who works in Spanish — meet Lucia.

The business

The Funnel Marketer designs, builds and manages conversion funnels — funnel prospecting, growth strategy, and done-for-you sales funnels — for businesses that want to scale their leads and sales. Founded by funnel architect Samir Sanil, the agency serves clients in Spain and internationally, from wineries to drone-services companies.

The Funnel Marketer is also NeoMind’s channel partner for the Spanish market; this deployment runs on the agency’s own site and is disclosed here as existing-partner context.

The problem

An agency that sells conversion can’t leave its own visitors to a static page. Prospects land from campaigns at every hour, many of them Spanish-speaking — and the distance between “interesting” and a booked discovery call is exactly where leads go cold. A founder-led agency can’t staff live chat around the clock, and a generic chatbot would undercut the agency’s own pitch.

What they deployed

Simon, NeoMind’s customer-facing AI employee, now runs on thefunnelmarketer.com configured as Lucia — working in Spanish, in the agency’s own teal, with a job description taken straight from her configuration: help visitors understand what the agency offers, and book a conversation when they’re ready. Lucia’s Brain is trained on the agency’s services and process, so she answers with grounded responses, captures a prospect’s details, and passes the conversation to the team when it needs a human. She never invents an answer she doesn’t have.

The language is the point. NeoMind agents work in the language of the customer’s market, not the platform’s — so Lucia speaks Spanish from the greeting to the lead form, while the agency’s site stays English.

Live today

Lucia went live on thefunnelmarketer.com in June 2026, greeting visitors and booking conversations around the clock.

Why it worked

For an agency whose product is conversion, an AI employee is itself a funnel — and it gets measured like one. Every conversation is grounded in the same Brain, every lead is captured rather than bounced, and every answer sounds like the agency, at any hour.

This is a deployment story. Before/after results — measured from an instrumented baseline — are added once they’re cleared, never invented.